Growth Product Marketing Manager


Overview

Reference
18582

Salary
$130,000 - $140,000/annum

Job Location
Toronto

Job Type
Full Time

Posted
27 April 2026

We're looking for a Product Marketing Manager, Growth, to lead high-impact acquisition and engagement initiatives for a fast-growing startup client of ours. This role sits at the intersection of product marketing, lifecycle marketing, and growth strategy, with a strong focus on driving measurable business outcomes.

 

What You'll Do

  • Own and execute the go-to-market strategy for key growth initiatives, from concept through launch and optimization
  • Develop and lead integrated campaigns designed to drive customer acquisition, activation, and retention
  • Partner cross-functionally with product, lifecycle, creative, and analytics teams to bring campaigns to life
  • Translate customer insights and data into compelling positioning, messaging, and offers
  • Build and manage a campaign roadmap, balancing large-scale initiatives with ongoing targeted programs
  • Continuously test, learn, and optimize campaigns using performance data and experimentation frameworks
  • Act as a strategic lead and project owner, ensuring campaigns are delivered on time and at a high standard

 

What You Bring

  • 5-8+ years of experience in product marketing, growth marketing, or lifecycle marketing
  • Proven track record of driving results through data-informed campaigns and experimentation
  • Strong understanding of customer acquisition and engagement strategies in a digital environment
  • Ability to operate both strategically and tactically in a fast-paced, evolving setting
  • Experience collaborating across multiple teams and influencing without direct authority
  • Analytical mindset with comfort using data to inform decisions and measure success
  • Creative thinker with the ability to develop compelling, customer-centric campaigns
  • Self-starter who thrives in high-ownership, high-autonomy environments

 

What You'll Get

  • Opportunity to work on high-visibility growth initiatives with meaningful impact
  • A collaborative, fast-moving team that values ownership, creativity, and results
  • Competitive compensation package including base salary and performance-based incentives
  • Flexible, hybrid work environment

 

If you're excited to own growth from strategy through execution and thrive in a fast-paced, high-impact environment, we'd love to hear from you.

 

Artificial Intelligence (AI) Use

At Creative Niche Inc. all hiring decisions are made by qualified recruitment professionals.
Automated tools or AI-assisted systems are used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.

 

Equal Opportunity & Experience

Canadian experience is not required for consideration. Equivalent international experience is valued equally.

We're committed to creating an inclusive, accessible hiring experience. If you need accommodation at any stage, please let us know - we'll make sure you're supported every step of the way.