An established international leader in industrial packaging and automation solutions is looking for a creative, hands-on Digital Marketing Specialist to take ownership of its Canadian marketing and digital presence.

This is an exciting opportunity for a well-rounded marketer who enjoys both strategy and execution. You'll play a key role in building brand awareness, generating qualified leads, and strengthening the company's digital presence, with HubSpot at the centre of its marketing efforts.

Working closely with leadership, sales, and operations, you'll have the autonomy to bring new ideas to the table, create engaging content, and directly influence business growth. This role is ideal for someone who thrives in an entrepreneurial environment, enjoys wearing multiple hats, and wants the opportunity to make a meaningful impact within a global organization.

What You'll Be Doing

HubSpot & Digital Marketing

• Take ownership of HubSpot, managing website pages, landing pages, forms, and marketing campaigns.
• Build and optimize landing pages, lead generation forms, and automated email workflows.
• Manage lead tracking, reporting dashboards, and marketing analytics to measure campaign performance.
• Leverage HubSpot's SEO tools to improve organic search visibility and website performance.
• Manage and optimize live chat, chatbots, and customer inquiry workflows.
• Support CRM management and integration, ensuring alignment between marketing activities and sales opportunities.

Content Creation & Social Media

• Develop engaging content for LinkedIn, YouTube, and other digital channels to build brand awareness and engagement.
• Plan, shoot, and edit video content, including product demonstrations, interviews, and educational content.
• Translate technical product information into clear, compelling stories for B2B audiences.
• Write SEO-optimized website copy, blog posts, newsletters, and other marketing materials.
• Maintain a consistent brand voice and messaging across digital platforms.
• Generate fresh creative ideas to strengthen the company's digital presence.

Marketing Strategy & Performance

• Plan and execute digital marketing initiatives that support lead generation and business growth.
• Monitor campaign and content performance, using data to identify opportunities for improvement.
• Test new approaches, optimize existing campaigns, and continuously improve marketing effectiveness.
• Collaborate with sales and internal stakeholders to align marketing initiatives with business objectives.
• Support product launches, trade shows, and other marketing activities.

What We're Looking For

• 2–5+ years of experience in digital marketing, content marketing, or a similar hands-on role.
• Strong, practical HubSpot experience, including website management, landing pages, email campaigns, and marketing automation.
• Experience creating engaging digital content across social media, websites, and email.
• Comfortable shooting and editing video content, including simple, authentic product demonstrations and interviews.
• Strong copywriting skills, with the ability to communicate technical information clearly and effectively.
• Understanding of SEO, lead generation, and digital marketing best practices.
• Strong analytical skills and experience measuring and optimizing campaign performance.
• A proactive, self-directed approach with the ability to manage multiple projects and priorities.
• Comfortable collaborating with leadership and cross-functional teams in a fast-paced, entrepreneurial environment.
• A degree in Marketing, Communications, or a related field.

Nice to Have

• Experience with HubSpot CRM integrations, pipeline management, and marketing-sales alignment.
• HubSpot certifications.
• Experience in B2B, industrial, manufacturing, or technical product marketing.
• Bilingualism in English and French.

What's in It for You?

• Competitive salary and a comprehensive benefits package, including dental, vision, and extended health coverage.
• Group retirement savings plan with company matching.
• Opportunity to take ownership of marketing initiatives and make a direct impact on business growth.
• An entrepreneurial environment that encourages creativity, initiative, and new ideas.
• Opportunities to collaborate with international teams and learn from a global organization.
• Ongoing training, professional development, and long-term career growth opportunities.
• The chance to work closely with leadership and help shape the company's digital marketing strategy.

If you're a hands-on digital marketer who knows their way around HubSpot, loves creating engaging content, and wants the freedom to bring new ideas to life while making a real impact on a growing business, we'd love to hear from you!