We're looking for a highly analytical Senior Manager, Performance Marketing & Analytics to join a leading digital-first organization for a high-impact contract engagement.

This is a hands-on individual contributor role for someone who combines deep performance marketing expertise with strong data and measurement capabilities. You'll help evolve how marketing performance is measured across channels, turning complex data into clear insights and actionable recommendations that drive growth.

What You'll Do

• Build and evolve comprehensive performance marketing dashboards, bringing together data from platforms such as Meta, Google Ads, GA4 and Shopify.
• Analyze performance across channels and identify opportunities to improve ROI, CPA, audience strategy and overall media efficiency.
• Help advance the organization from channel-specific measurement toward a more sophisticated full-funnel marketing approach.
• Improve data hygiene, tracking and measurement infrastructure in partnership with internal teams.
• Support the evolution and implementation of attribution methodologies, including Multi-Touch Attribution (MTA), Media Mix Modeling (MMM) and incrementality testing.
• Proactively identify trends, anomalies and opportunities within the data and develop hypotheses for further investigation.
• Translate complex datasets into clear, commercially focused recommendations.
• Establish a consistent cadence for performance reporting and actionable insights.
• Partner closely with Marketing, Data, Product and Finance teams.
• Present findings and recommendations to senior stakeholders.
• Support strategic initiatives, including the evaluation of external media agency partners.

What You Bring

• Significant experience in performance marketing, growth marketing or marketing analytics, ideally within a digital-first or e-commerce environment.
• Deep understanding of paid media and how channels work together across the customer journey.
• Strong hands-on analytical skills-you're comfortable digging into the data yourself rather than relying solely on an analytics team.
• Experience working with complex marketing datasets across multiple platforms and data sources.
• Strong knowledge of attribution, MTA, MMM and/or incrementality testing.
• Experience building or significantly improving marketing dashboards and reporting frameworks.
• Ability to connect marketing metrics to commercial outcomes including ROI, CPA, revenue and profitability.
• Experience managing or analyzing significant media investments across multiple markets.
• Excellent communication and storytelling skills, with the ability to make complex data meaningful to senior stakeholders.
• A curious, proactive mindset-you naturally spot opportunities in the data and investigate them.
• Strong stakeholder and project management skills.

Nice to Have

• Experience within a D2C, e-commerce or digital-first consumer business.
• Experience operating across multiple geographies, business units or product lines.
• Familiarity with Shopify and sophisticated digital acquisition funnels.

Why This Opportunity?

This is an opportunity to help shape the next evolution of a sophisticated global marketing program. You'll have significant visibility and the ability to influence how performance is measured, how investment decisions are made, and how marketing effectiveness is improved across the full funnel.

Rather than simply maintaining existing reporting, you'll have the opportunity to build stronger measurement foundations, uncover meaningful growth opportunities and leave a lasting impact on the organization's future marketing strategy.

We'd love to hear from you. Apply today to learn more about this high-impact contract opportunity.