Marketing Director, Brand and Content


Overview

Reference
18722

Salary
$70 - $90/hour

Job Location
Toronto

Job Type
Contract/Freelance

Posted
05 August 2026

We're looking for a hands-on, content and brand focused Marketing Director to lead our client's marketing function through a pivotal Q4. This is a fast-moving, high-ownership contract for someone who can absorb existing workstreams quickly, and execute across brand, content, and holiday campaign priorities, while managing a small team. 

This role suits someone who has experience in global CPG marketing, and has since moved into smaller, faster-moving companies. A genuine interest in the sports industry will be a great cultural fit. 

Top Priorities:

  • Lead the creative and content execution for new product launches
  • Deliver a Q4 content and brand marketing plan 
  • Take ownership of a major rebrand project - overseeing the agency relationship
  • Owning all marketing campaigns (holiday, seasonal, promotional, etc.)
  • Oversee the marketing and creative team, as well as contract/freelance talent
  • Build and maintain the company content calendar across all channels
  • Digital PR & Influencer engine - stand up outreach for product reviews, listicles, and influencer partnerships

What we're looking for: 

  • Experience leading brand, content, and campaigns in a CPG environment 
  • Strong track record managing agency relationships and complex projects on schedule
  • Experience leading product launches
  • Ability to create a marketing strategy with definitive goals and timelines 
  • Ability to thrive in a start-up environment; strong decision maker, autonomy

This role starts ASAP and will be a 3 month contract to start, ideally 2 days onsite at Yonge and Bloor. 

 

Artificial Intelligence (AI) Use

At Creative Niche Inc. all hiring decisions are made by qualified recruitment professionals.
Automated tools or AI-assisted systems are used to help screen, assess, or match applicants to open roles. These systems are designed to support, not replace, human judgment.

 

Equal Opportunity & Experience

Canadian experience is not required for consideration. Equivalent international experience is valued equally.

We're committed to creating an inclusive, accessible hiring experience. If you need accommodation at any stage, please let us know - we'll make sure you're supported every step of the way.