Our client is looking for a Product Marketing Manager to help shape how a portfolio of consumer products is positioned, launched, adopted and grown.

This is a highly collaborative role sitting at the intersection of customer, product, marketing, data and business strategy. You'll use customer research and market insights to understand what customers need, help shape product and go-to-market strategies, and work across teams to turn those insights into action.

We're looking for someone who is sharp, curious, commercially minded and an exceptional communicator. You'll have significant exposure to senior leadership and will need to confidently bring different stakeholders together around a clear customer and business strategy.

What You'll Do

• Develop go-to-market and product marketing strategies for new and existing consumer products

• Translate customer research, behavioural data and market insights into clear product and marketing recommendations

• Identify opportunities to improve product positioning, messaging, adoption and engagement

• Build a deep understanding of different customer segments, their needs and what drives their decisions

• Partner with Product and Technology to bring the customer and market perspective into product planning

• Help shape product roadmaps by identifying customer needs, market opportunities and barriers to adoption

• Develop positioning, value propositions and messaging that clearly communicate why products matter to customers

• Determine how new products and features should be brought to market

• Identify opportunities to improve the customer journey across awareness, consideration, adoption and ongoing engagement

• Partner with Marketing to ensure customer insights are being translated into effective campaigns and communications

• Develop product briefs, business cases, recommendations and supporting documentation

• Establish clear objectives and measures of success for product and go-to-market initiatives

• Present strategies, roadmaps, insights and recommendations to senior leadership

• Coordinate across Marketing, Product, Technology, Analytics, Customer Experience and other teams to drive execution

What We're Looking For

We're looking for someone who combines customer thinking, business acumen and strong communication skills.

You are someone who:

• Starts with the customer and is naturally curious about what drives their behaviour

• Can translate research and data into clear, actionable recommendations

• Understands how positioning, messaging and customer experience influence product adoption

• Thinks commercially and understands the connection between customer needs and business outcomes

• Can quickly learn new products, markets and business models

• Sees the bigger picture while still being comfortable getting into the details

• Connects the dots across customer research, product, marketing and business strategy

• Is proactive about finding answers and moving work forward

• Produces polished, thoughtful and high-quality work

• Can move comfortably between strategy and execution

Communication & Stakeholder Leadership

Exceptional communication skills and executive presence are important for this role.

You'll regularly work with leaders and cross-functional stakeholders and should be comfortable:

• Presenting strategies and recommendations to senior leadership

• Leading discussions with diverse stakeholders

• Building strong relationships across an organization

• Simplifying complex information into a compelling story

• Influencing teams you don't directly manage

• Challenging thinking constructively

• Creating alignment around priorities and next steps

• Following up across teams to keep initiatives moving

We're looking for someone who can hold a room, build credibility quickly and bring people along with their thinking.

Your Background

You may currently be working in:

• Product Marketing

• Product Strategy

• Customer Strategy

• Customer Experience / CX

• Customer Journey Strategy

• Growth Marketing

• Marketing Strategy

• Customer or Consumer Insights

• Business or Digital Strategy

• Management / Strategy Consulting

Direct Product Marketing experience is preferred, but we're open to strong candidates from adjacent backgrounds who have demonstrated the right combination of customer insight, commercial thinking, stakeholder leadership and execution.

Experience working closely with Product and Technology teams is particularly valuable.

What Will Make You Successful

You'll thrive in this role if you're energized by questions like:

• What problem are we solving for the customer?

• What does the research and data tell us?

• How should we position this product?

• What is the value proposition for the customer?

• How should we bring it to market?

• What's preventing customers from adopting it?

• How should the product or experience evolve?

• How do we get Product, Technology and Marketing aligned around the opportunity?

This is an opportunity to have meaningful influence across both product and marketing, work closely with senior leadership and help turn strong customer insights into products and experiences that customers understand, adopt and value.