Our client is seeking a Growth Marketing Manager (Mobile) to drive user acquisition and app growth initiatives for a consumer-facing mobile product. This is an ideal opportunity for someone who thrives in fast-paced environments, enjoys balancing strategy and execution, and has a strong understanding of mobile app performance marketing.

You'll play a key role in developing and executing full-funnel growth strategies, optimizing app store presence, and partnering with external agencies to drive measurable business outcomes.

What You'll Be Doing

Mobile Growth & User Acquisition

• Develop and execute full-funnel growth strategies focused on user acquisition, engagement, and retention.
• Monitor and optimize mobile app performance across key acquisition channels.
• Analyze campaign performance and identify opportunities to improve conversion rates, downloads, and customer acquisition efficiency.
• Support growth initiatives across primarily iOS-focused campaigns.

App Store Optimization (ASO)

• Own ongoing app store optimization efforts.
• Update screenshots, descriptions, metadata, and keyword strategies.
• Monitor app store performance metrics, including impressions, conversion rates, rankings, and downloads.
• Identify opportunities to improve visibility and conversion within app marketplaces.

Agency Management

• Partner closely with multiple external agencies responsible for campaign execution.
• Translate business objectives into clear performance marketing strategies and priorities.
• Hold agency partners accountable for delivery, performance, optimization, and reporting.
• Review recommendations, challenge assumptions, and ensure campaigns are aligned to growth objectives.

Performance Analysis & Optimization

• Monitor performance across channels including:
  • TikTok
  • Google Ads
  • Google UAC
  • Apple Search Ads
• Analyze performance data and provide recommendations to improve efficiency and scale.
• Track KPIs including acquisition costs, conversion rates, download volume, and growth trends.
• Communicate insights and recommendations to internal stakeholders.

What We're Looking For

Required

• 5+ years of experience in growth marketing, performance marketing, user acquisition, or mobile app marketing.
• Hands-on experience managing or optimizing mobile app acquisition campaigns.
• Strong understanding of App Store Optimization (ASO) best practices.
• Experience working with paid media channels such as Google Ads, Google UAC, Apple Search Ads, and TikTok.
• Ability to translate business objectives into actionable growth strategies.
• Strong analytical skills and comfort working with performance data.
• Experience managing agency partners and external vendors.
• Highly self-directed, autonomous, and proactive.
• Strong communication skills with a direct, transparent, and solutions-oriented approach.

Nice to Have

• Experience with subscription-based products or mobile consumer applications.
• Understanding of customer lifetime value (LTV), retention, and cohort analysis.
• Experience in high-growth startup, technology, or digital-first environments.
• Agency experience supporting app growth or performance marketing clients.

Success in This Role

The ideal candidate is someone who takes ownership, operates independently, and can confidently drive initiatives forward with minimal oversight. You'll be comfortable making recommendations, holding partners accountable, and balancing both strategic thinking and hands-on optimization to drive measurable growth.

If you're passionate about mobile growth, performance marketing, and using data to drive business outcomes, we'd love to hear from you.