We're partnering with a fast-growing D2C startup based in Calgary and looking for a highly creative, performance-minded Content Creator to help build and scale its short-form content engine.

This is not a traditional social media role. We're looking for someone who understands how content drives growth: someone who knows how to create videos that hook attention quickly, feel native to platforms like TikTok and Reels, and ultimately drive clicks, engagement, and conversion.

You'll play a key role in evolving the company from primarily static paid ads into a high-volume, video-first content machine as the brand expands into new markets across North America.

What You'll Be Doing

• Create high-volume short-form video content for:
  • TikTok
  • Instagram Reels
  • Meta
  • YouTube Shorts
• Develop paid social creative designed to drive performance and conversion
• Generate hooks, concepts, scripts, and creative variations at scale
• Create content that feels organic and platform-native
• Collaborate with growth and marketing teams to test and optimize creative performance
• Help build scalable content production systems and workflows
• Coordinate creators, talent, or contributors for content shoots when needed
• Experiment with AI-assisted creative tools and emerging content formats
• Stay on top of trends, platform shifts, and high-performing ad styles

   

What We're Looking For

• 3-5 years of experience creating high-performing short-form content
• Deep understanding of TikTok, Reels, and platform-native content
• Strong instincts for hooks, pacing, storytelling, and conversion-focused creative
• Experience creating content for paid social campaigns
• Ability to move quickly and produce content at scale
• Strong understanding of what makes content convert - not just look polished
• Comfortable both creating content yourself and collaborating with others
• Self-starter mentality with strong ownership and initiative

   

Strong Backgrounds May Include

• D2C/ecommerce brands
• Consumer startups
• Paid social creative
• UGC-focused brands
• Creator economy environments
• Performance marketing teams
• Subscription or consumer tech products

   

Nice-to-Have Experience

• UGC creator management
• AI video/content tools (HeyGen, AI-generated video workflows, etc.)
• CapCut, Final Cut, or similar editing tools
• On-camera comfort or willingness to occasionally appear in content
• Experience scaling content systems/processes

   

Team & Culture

This is a highly collaborative startup environment with a lean marketing team and lots of autonomy. The company values:

• creative thinking
• experimentation
• speed
• initiative
• people who proactively bring new ideas to the table

The environment is fast-moving, high-trust, and performance-oriented.

Perks & Benefits

• Comprehensive health & dental benefits 
• $500 annual learning allowance
• Full-time onsite role in Calgary
• Opportunity to help build a high-growth content engine from the ground up

   

If you're obsessed with short-form content, understand performance creative, and want to help scale a growing consumer brand, we'd love to hear from you.