We're looking for a Marketing Manager to join one of Canada's top employers, to lead client communications and engagement initiatives.  This role is ideal for a strategic communicator with experience developing and executing omni-channel engagement who can collaborate effectively across teams.

This is a high-impact role where you'll own email strategy, personalization, and sales enablement, bringing together content, technology, and insights to elevate the client experience.

What You'll Do

Lead Engagement Strategy

• Own and evolve the email marketing program using Salesforce Marketing Cloud
• Build and execute personalized, automated client journeys
• Develop a smart, scalable content personalization strategy
• Oversee content strategy within a sales enablement platform (e.g. Seismic), optimizing discoverability and usage
• Partner cross-functionally to deliver a seamless, insight-driven client experience

Drive Execution & Delivery

• Lead end-to-end delivery of marketing assets for national events (in-person and virtual)
• Manage audience segmentation and communication planning to ensure relevance (no inbox overload)
• Enable sales teams with the right tools and content to drive engagement
• Uphold a high bar for quality, consistency, and client-centric messaging

Measure & Optimize

• Define KPIs and build reporting dashboards to track performance
• Translate data into actionable insights and continuous improvements
• Optimize marketing tech stack and platform capabilities
• Mentor junior team members and contribute to a collaborative team environment

What You Bring

• 5-7 years in marketing, with a focus on client engagement and lifecycle communications
• Strong experience with Salesforce Marketing Cloud (journeys, segmentation, analytics)
• Proven ability to build and execute personalized, omni-channel campaigns
• Experience with sales enablement tools (e.g. Seismic) and content strategy
• Background in marketing for a financial services (or similar) organization
• Strong stakeholder management and communication skills
• Ability to balance strategy and execution in a fast-paced environment

What Success Looks Like

• A more sophisticated, high-performing email and personalization program
• Increased engagement driven by smarter, data-led communication
• Strong adoption and impact of sales enablement tools
• Seamless execution of event marketing initiatives
• Clear reporting tied to business outcomes

Why You'll Love It

• Competitive compensation and bonus structure
• Comprehensive health, dental, and wellness benefits
• Retirement savings programs with employer matching
• Generous time off and wellness days
• Hybrid work model with flexibility built in
• A collaborative, inclusive culture that values growth and accountability

Location: Hybrid (3 days/week onsite, downtown Toronto) 

If you're a strategic communicator who thrives on collaboration, impact, and connecting ideas to execution, we'd love to hear from you.